Bringing a century of sweetness into a fresh digital experience
Reimagining Frootreet's online presence with a playful, nostalgic experience that brings its flavours, heritage, and timeless charm closer to a new generation.
About the project
Onehere is a project entirely dedicated to form explorations, created by Daniel Lepik in 2023.
Giving a beloved ice cream brand a fresh digital presence
Frootreet has been bringing people together over great ice cream for generations. The challenge was to translate that familiarity and nostalgia into a digital experience that feels fresh, playful, and unmistakably Frootreet, without losing the warmth of the brand.
We shaped the experience around the things people love most about Frootreet, its story, flavours, products, and the moments around them. From discovering a favourite scoop to exploring the brand's heritage, every part was designed to feel inviting, expressive, and easy to explore.
Blending heritage charm with playful, interactive commerce
From brand storytelling to seamless parlour discovery, we crafted an interactive menu and campaign flow that invites customers to explore rich ice cream legacies and regional specialties.
Fast performance, vibrant color palettes, and responsive design ensure customers enjoy an appetizing experience whether they are looking for nearby parlours or placing bulk orders.
Project details
